Wooyoung Kim

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MoMA Uniqlo Friday NightClient: MoMA    Directed by: MoMA    Role: Animation

MoMA reached out to me to create a social campaign video promoting MoMA x UNIQLO’s Friday Night event — a weekly after-hours experience at the museum. The piece visualized the transition from day to night through a moving gradient, paired with bold, rhythmic typography to capture the lively spirit of the evening. I focused on timing and pacing to let the motion breathe, giving the audience space to absorb the energy of the event naturally. 

Meta 4x5
    
Meta 9x16
 
Single-screen display in the MTA

Triple-screen display in the MTA


Freelance Motion Designerwooyjoy@gmail.com©2024 Wooyoung
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