AT&T - What IfClient: AT&T Directed by: Bien Role: Animation
I worked as an animator on this explainer video, which aimed to tell AT&T’s history of innovation in a way that felt like the kind of content people naturally watch.
Taking inspiration from popular explainer outlets like Vox, I helped develop and animate a playful collage-style motion language. I also created a modular graphics package that gave the editorial team flexibility to adapt elements across multiple deliverables, keeping the storytelling dynamic and engaging.
The final piece became AT&T’s most-watched YouTube video, with over 15 million views—showing that even three-minute long-form content can thrive on social platforms.