Wooyoung Kim

1. IG X MTA
   
2. Meta Connect 24
   
3. Google for Education
   
4. Google Duet Ai
   
5. IBM Partner Plus
6. What’s Your Venmo
   
7. TextNow
   
8. Youtube Coachella
   
9. Bloomberg Rebrand
10. Netflix Moments
    
11. The New York Times
12. Qualcomm 5G
13. 7UP New Get Up
    
14. OK Go ATN
15. Dropbox Safety Box

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IG X MTAClient: Meta    Directed by: Hornet    Role: Design & Animation
The New York subway has long been a popular content theme on Instagram, with posts showcasing diverse people and unexpected moments driving high engagement. In collaboration with Instagram and the MTA, we transformed subway stations into a dynamic, real-life Instagram feed, creating an immersive brand experience.


One of my roles was to design engaging animations for subway station live boards that effectively conveyed key campaign messages in under 15 seconds. I ensured the visuals aligned with Instagram’s branding and the MTA collaboration, reinforcing their connection.
 
Through this campaign, we successfully showcased Instagram’s brand organically and, most importantly, brought to life the concept of breaking down the barrier between the app and physical space.

Freelance Motion Designerwooyjoy@gmail.com©2024 Wooyoung

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