Bloomberg Global Rebrand

Bloomberg Global Rebrand

Client: Bloomberg Directed By: Buck Role: Animation

Bloomberg’s rebrand brings its “Think Bigger” philosophy to life by bridging its storied legacy with an ambitious vision for the future. Centered around eight business tracks, the new identity achieves a dynamic balance between cohesion and adaptability—allowing each track to stand out while aligning with a shared global mission. This rebrand goes beyond visual design—it embodies Bloomberg’s commitment to innovation, leadership, and inspiring others to look beyond what’s next.

My role was to bring this new brand identity to life through motion—making it dynamic and expressive. I focused on crafting motion that would reinforce and elevate the initial design intention, ensuring the brand feels as vibrant and forward-looking in movement as it does in form.

Freelance Motion Designer

wooyjoy@gmail.com

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