7UPClient: 7UP    Directed by: Buck    Role: 2D Animation
Teamed up with Buck to help bring 7UP’s uplifting and refreshing brand identity. Our goal was to create a motion identity that captures the recognizable 7UP brand and translates it into a crisp visual language, attracting consumers across the globe. It was very interesting to explore 2D animation alongside live-action video, photography design elements, and CG throughout this creative journey.

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