7UPClient: 7UP Directed by: Buck Role: 2D Animation
Teamed up with Buck to help bring 7UP’s uplifting and refreshing brand identity. Our goal was to create a motion identity that captures the recognizable 7UP brand and translates it into a crisp visual language, attracting consumers across the globe. It was very interesting to explore 2D animation alongside live-action video, photography design elements, and CG throughout this creative journey.